G-Sport
2014
Smart Sport watch for G-Shock
Final Prototype with Packaging Design
|
Branding G-shock G-shock is famous of producing durable watches which its shock resisting feature can be shown by its name. Yet, its existing watch is not able to fulfill the needs of many kinds of sports in terms of process checking and synchronisation. Therefore, the project is aimed at improving the observed problem. Initiative The sports watches in the market are either not user friendly or lacking the sense of toughness for sports. We started the project to design a sports gadget for G-Shock, that satisfy users need by integrating functionality and aesthetics of tough. Form Rationale G-shock from the beginning produced circular shape watch, due to its psychological symbolization of a clock dial. Then hexagonal shape followed. As making a sports gadget rather than a watch, we decided to use rectangular shape to allow a wider screen and buttons at the angles. |